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ANA PAULA CALLE
B2B MARKETING & CONTENT STRATEGY
B2B vs B2C Content Marketing: Key Differences & Strategies Explained
Understanding how B2B vs B2C content marketing differs is key to creating strategies that truly connect. While consumer marketing relies on emotion and speed, B2B marketing focuses on trust, education, and long-term relationships. In this article, you’ll learn the main differences between the two approaches and discover actionable steps to refine your content strategy for business audiences.
Jul 6, 20203 min read
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How to Build an SEO Keywords Strategy for Your Next Digital Ad Campaign
Choosing the right keywords can make or break your digital ad campaign. While many marketers rely on brainstorming or guesswork, real success comes from building a data-driven SEO keywords strategy. In this guide, you’ll learn how to identify high-performing keywords, balance cost and competition, and use the right tools to refine your targeting. Create campaigns that reach the right audience, maximize ROI, and stay ahead of shifting search trends.
Dec 6, 20193 min read
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How Marketing Technology is Improving the Customer Experience
From AI to analytics, marketing technology has redefined how firms connect with clients. Learn how innovations like personalization, automation, and real-time engagement are transforming the customer experience — and why technology has become the bridge between brands and trust.
Nov 8, 20193 min read
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Social Media Marketing for Accounting Firms: How to Reach Gen Z & Millennials
Many accounting firms still rely on traditional marketing, missing out on the potential of social media marketing for accounting firms. As Millennials and Gen Z become decision-makers, your firm’s digital presence is more important than ever. Learn how to choose the right platforms, share meaningful thought leadership, and connect with younger audiences authentically.
Nov 7, 20193 min read
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