top of page
_edited.png)
B2B MARKETING & CONTENT STRATEGY
Hi, I’m Ana Paula Calle | B2B Marketing & Content Strategist.
I help finance, accounting, and professional services firms publish original, high-quality content that builds trust and visibility.
Through my marketing blog and content studio, I share actionable insights, writing tips, and examples of how authentic storytelling can drive real business growth, without sounding robotic or forced.
With over eight years of experience in digital marketing and content strategy, I’ve led campaigns for accounting and technology firms across the U.S. and Latin America. My background includes managing B2B marketing programs at Ingram Micro LATAM and creating tailored content strategies for professional services firms looking to modernize their approach.
If your business wants to connect with clients through thoughtful content and clear strategy, I can help.
All SEO content and strategy services are powered by 2WS, my marketing systems consultancy focused on building calm, human-first marketing foundations that help businesses grow with clarity and consistency.
Content Strategy
Every strong brand voice starts with clarity. I help B2B firms define their messaging, identify the right content pillars, and turn ideas into purposeful strategies that attract and retain clients.
Content Creation & Optimization
From website copy to email campaigns, I craft content that feels real and converts naturally. Every project blends strategy, storytelling, and data to create measurable impact.
SEO Blog Writing
High-quality blog content that positions your firm as a trusted authority. Each piece is researched, well-written, and optimized for visibility, without losing your human tone.
.png)
Ghostwriting & Thought Leadership
For leaders who have the expertise but not the time. I help you turn your ideas into authentic, insightful articles that reflect your voice and build credibility with your audience.
bottom of page